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Giants
in
the
Sky

Do you want to make waves with digital natives?

Discover the power of story marketing.

Start here

Get your free eGuide on how to craft a compelling brand story.

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Stories are how
folks share Giant Ideas.

Ever since people painted walls in prehistoric France, stories have been used to connect. If your business were a person, what story would it share?

Giant Steez

/ˈjīənt stēz/
noun
A brand story's "style with ease". Maximum clout.


A Primer on Digital Natives


(Your new favorite customers)
1.
Each is the hero of
their own life story.
(Make them the focus of
your brand's story, too.)
2.
They're constantly distracted by your competition.
(You've got to be different, not just better.)
3.
Their subculture is an
oasis in digital chaos.
(They're good at finding brands
that fit—speak the language.)
4.
Individual is first, though, above any group.
(Tailor an experience that seems
to be just for them.)
5.
Brave gestures earn you authority in their eyes.
(Don't be shy, speak up
—everyone's listening.)
6.
Connection goes beyond who's at the party.
(It also matters who's not.)
7.
They love aspirational
& inspirational stories.
(Give them a future to
look forward to.)
8.
The story is the proof.
(Without a story, there's no value
as far as they're concerned.)
Don't know where to start? We've got you.
Time to go in on your brand.